Asda announce that its hugely popular ‘Kids Eat for £1’ café meal deals will continue to run in over 205 Asda Café’s all year round and not just during the school holidays. The retailer also last year refreshed the kids café menu with more nutritionally balanced offers, including new vegan and healthy meal options and last year served over a whopping 115,000 meals across the two week Easter holiday period providing a life line for many cash strapped families.
Supermarket confirms kids £1 café meal deal to run all year round
Over 3 million kids’ £1 meals served to date, peaking to over 40,000 a week during school holidays
A free piece of fruit included with all kids’ hot meal deals
As an alternative to a hot meal, Asda Café’s also offer a £1 cold pick and mix selection that includes a sandwich, drink and piece of fruit, the menu includes new treats such as a jelly pot with whole fruit pieces or a jelly squeeze pouch as an alternative to a pack of crisps.
Kris Comerford, Asda’s Chief Commercial Officer, said: “We know that families are preparing for the Easter school holidays and for many households, this can put additional strain on already tight budgets. Our kids eat for £1 initiative is designed to help families manage this juggle and since we launched the initiative in June 2022 we’ve been able to serve over 3 million meals. I’m delighted that we’ve been able to extend this offer all year round and hope that it will support many more families in the coming weeks.”
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